520 in the Five-Two-Oh

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Even before marijuana culture started entering the mainstream, mentioning 420 usually elicited an eyeroll. Even before marijuana culture started entering the mainstream, mentioning 420 usually elicited an eyeroll from those who considered cannabis part of their everyday life and didn't need a holiday to celebrate it. Now, it serves as a rallying cry, both between people looking to find others who partake in smoking pot and as a symbol around which the industry can demonstrating its legitimacy by removing (and enforcing some of) the stigma around marijuana use....

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