Google to simplify YouTube ad controls amid outcry over extremist videos

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By Stu Woo, Dow Jones Newswires LONDON — An executive for Alphabet Inc.’s Google apologized on Monday for commercials that appeared before extremist videos on its YouTube site and said it would simplify tools that enable advertisers to control where their ads appear. Google already provides such controls, but advertisers weren’t using them perhaps because they were too complex, said Matt Brittin, Google’s president for Europe, Middle East and Africa. “If the controls are there but people aren’t using them,...

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