How Disney's Star Wars hotel will be an industry game changer

Favicon Jacksonville Business Journal

The future of immersive entertainment will start in Orlando and end at a hotel in a galaxy far, far away. Of all the theme park and resort projects The Walt Disney Co. (NYSE: DIS) revealed during the D23 Expo, July 14-16, at the Anaheim Convention Center, the biggest was the confirmation of a rumor that a Star Wars themed hotel experience is being designed for Walt Disney World Resort. Bob Chapek, chairman of Walt Disney Parks & Resorts, confirmed the project during a presentation on July 15. Chapek’s...

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