Taxslayer Bowl name is going back to its roots

Favicon Jacksonville Business Journal

The Gator Bowl Sports Board of Trustees announced the annual Jacksonville college football bowl game played at that newly named TIAA Bank Field will reinstitute “Gator” into its name, becoming "Taxslayer Gator Bowl." TaxSlayer, a leading online and professional tax and financial technology company, bought the exclusive naming rights to the event in 2014, and remains the title sponsor. The new name and logo were created to honor the longstanding tradition of this bowl. “The Taxslayer Gator...

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