Beacon Partners exec on company rebrand, long-term strategic plan

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One of Charlotte's most active commercial real estate firms in the office and industrial sectors recently refreshed its look with a new logo and brand. It's just one piece of a longer-term strategic plan for Beacon Partners, which could help steer the firm into new markets, real estate sectors and business lines over the next five to 10 years, said Pete Lash, managing partner at Beacon Partners. The rebranding effort, done in partnership with Charlotte agency Spark Strategic Ideas, is a way to help...

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