Locally created ad campaign showcases county 'South of the Ordinary'

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Ad agencies don't often find clients who want to be pushed out of their comfort zones, but Memphis-based Sullivan Branding lucked out when they competitively pitched an idea for a different kind of tourism. In November, Sullivan launched "South of the Ordinary," a campaign for the DeSoto County Tourism Association, that landed it a write up in Communications Arts, the largest international trade journal for visual communications. Now, some readers may already be wondering: What exactly is there...

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