How to use account-based marketing successfully

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Account Based Marketing (ABM) is gaining momentum, particularly in the enterprise business to business (B2B) and technology space, and there is a very good reason. According to an article in The Insider newsletter from Digital Marketing Institute, 84% of marketers who measure ROI describe ABM as delivering higher returns than other marketing approaches. While inbound marketing remains a critical part of any comprehensive marketing plan, the addition of ABM adds significant value for a number...

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