Apple eyes big ambitions for push into augmented reality

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Apple CEO Tim Cook has, over the last year, been quietly arranging efforts to aggressively bring augmented reality to the masses, according to Bloomberg. Apple is investing heavily into bringing augmented reality (AR) to iPhone users through glasses and the iPhone itself, according to Bloomberg, which cited anonymous sources with knowledge of the company's plans. Apple, Facebook, Google and a number of startups have dedicated teams to AR and virtual reality, but have struggled to break out of the...

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