Google takes page from Snapchat Discover with AMP Stories

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First Instagram. Then Facebook. Now Google is copying Snapchat with the introduction of AMP Stories. The Alphabet-owned company is enabling publishers to experiment with the mobile-friendly format of vertical slides with text, images and videos that users can tap through. Whereas Facebook and Instagram borrowed Snapchat’s idea for user-generated Stories, Google’s take on the feature has more in common with Discover — the part of Snapchat where media partners put together the slideshows. Google...

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