Bethesda firm aims to revitalize hat chain Lids

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Ames Watson Capital LLC, a Bethesda-based holding company, is looking to revamp the customer experience of Lids Sports Group, a licensed sports apparel franchise the firm just acquired for $101 million. While Lids is primarily known for selling sports team-emblazoned hats as its name suggests, Ames Partners' Lawrence Berger and Tom Ripley said they want to emphasize other sports gear to help counter a sales decline in retail malls. Since closing on the deal six weeks ago, Ames Watson's first move...

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