Atlanta hotel rates expected to triple for Super Bowl

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Atlanta’s hotel industry should get a big boost when the city hosts Super Bowl LIII next year. Atlanta hotel room rates are expected to triple during the weekend of the Big Game, according to new data from analyst STR. While average daily rate (ADR) would be around $90 on a typical early February weekend in Atlanta, during the Super Bowl, ADR is estimated to jump to around $270, said Blake Reiter, STR’s director of custom forecasts. Hotels in Atlanta are expected to reach more than 80 percent...

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