Fanatics lands first-ever esports merchandising deal

Favicon Jacksonville Business Journal

The Overwatch esports League recently announced a groundbreaking, multi-year deal with Fanatics, the global leader for licensed sports merchandise based in Jacksonville. The deal will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products and manufacturing rights. The agreement between the Overwatch League and Fanatics will be implemented before the start of the 2019 Overwatch League season, which begins February 14....

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