It was a pitch from the marketing firm of Marx Layne that was guaranteed to catch the eye: "EMBARGOED UNTIL 10 a.m. Wednesday, September 14, 2016. "Tel Ganesan Announces: TiECon Midwest 2016 Offering $1 Billion Investment And Incubation Space To Start-Ups That Can Improve Health Outcomes Worldwide "TiECon Midwest 2016 — Detroit offers innovators an opportunity to receive huge investments." Huge? Indeed. One billion dollars? It caught the eye, although it also mightily stretched one's
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