CEO on 'Waffle House Index': Natural disasters 'bind us pretty close with our customers'

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With Hurricane Florence pummeling the Carolina's, the eyes of the impacted communities, and FEMA, are again seeking guidance from a familiar source: Waffle House. In the eyes of the Federal Emergency Management Agency (FEMA), the Norcross, Georgia-based restaurant chain's ability to stay open through massive natural disasters has become a useful informal metric for determining the severity of a storm. The "Waffle House Index" is the informal metric FEMA uses to determine the severity of a storm...

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