New Nike pricing strategy worries analysts

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As it seeks to navigate a bruising retail environment and possibly responds to pressure from rivals, Nike has changed how U.S. retailers price its products. The sportswear giant will let retailers advertise 25 percent discounts on Nike merchandise year round. "They decided a couple years back to allow retailers to advertise at 25 percent off for a fixed number of weekends," said NPD Group industry analyst Matt Powell. "In December they changed the rule and essentially said retailers can advertise...

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