Former Calvin Klein exec to lead marketing at Yeti Coolers

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Here's another sign Yeti Coolers LLC is getting serious about reaching new customers: It has hired its first chief marketing officer, a veteran of the New York City fashion and business worlds. Parent company Yeti Holdings Inc. (NYSE: YETI) announced Monday that Melisa Goldie has taken over the position. For the past two years, Goldie has run her own strategic brand marketing consultancy. Prior to that she was global chief marketing officer at apparel giant Calvin Klein Inc. Goldie was hired...

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