Fort Worth tries to emerge from Dallas' shadow with high-flying SXSW activation

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It's more than just a cow town. Fort Worth Now has set up a $500,000 activation for South by Southwest to promote its business aspirations. City officials say the outside perception of the area has yet to emerge from Dallas' shadow, and they came to Austin to try to change that image as thousands of visitors from around the globe descend on the Texas capital.

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