Lessons from Texas' bathroom bill battle: Businesses reflect on hard-fought campaign, owning their brand

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A broad business coalition helped sink the "bathroom bill" at the Texas Legislature last year. But how often are those type of vocal stands a good idea? Several bathroom bill opponents discussed at a South By Southwest panel on Monday their efforts to battle the measure championed by Lt. Gov. Dan Patrick and what the fight can teach businesses about taking social or political stances. Deirdre Walsh, director of marketing at Austin semiconductor company Silicon Laboratories Inc., said corporations...

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