SXSW on Day 5: What Apple has learned about storytelling; Luke Skywalker speaks

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Apple Inc. isn't interested in buying Netflix Inc. or another large video/film company to bolster its content offerings. That's according to CNN; reporter Dylan Byers on Monday at South by Southwest interviewed Eddy Cue, Apple's senior vice president in charge of internet software and services. Cue told CNN that the massive technology company, which has about 6,000 employees in Austin, is still figuring out how to create original programming, but that it is "all in" on its Apple TV device. "We...

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